B2B influence.
Performance.
Your topics carried by the most influential professionals in your market.
- 10,000+ advocates across Europe
- End-to-end support
- Qualified leads and booked meetings
Your advertising costs on platforms such as Meta or Google keep climbing, while targeting is now hitting its limits. Your sales teams prospect cold, without truly significant impact. You genuinely want to stand out, build credibility and become the reference in your market.
The answer
B2B influence
On LinkedIn and Instagram, to generate visibility and ultra-qualified leads naturally.
B2B influence is not about paying for an audience. It is about handing your topic to the most influential professionals in your market. An executive, an expert, a recognised consultant in your sector does not advertise — they share a conviction on LinkedIn and Instagram, in front of a community working in the same world as you. An advocate's legitimacy rests on a deep understanding of your challenges, your impact and your offer. That understanding is what generates visibility and ultra-qualified leads naturally, without anyone feeling advertised to.
Your challenges
The structural topics of your sector, carried by the people who live them every day.
Your commitments
Your environmental and social initiatives told by independent voices, with a credibility your brand alone cannot buy.
Your offer
Your services presented in context, to professionals who have the problem you solve.
The network
More than 10,000 advocates across Europe
Including 5,000 in France.
Phenix campaign
Ghyslain Morvan, 194,000 followers, executive in corporate catering. One post on surplus stock recovery: 50,000 views and 383 leads generated.
Groupe Référence campaign
Cédric: 6,000 views and 73 leads generated.
The support
Six steps, zero workload for your teams
- 01
Kick-off call
Context, target, objectives and framing of the messages to carry.
- 02
Tailored recommendation
Sourcing advocates from our internal network and partner tools, based on your brief.
- 03
Validation
You approve every profile in a shared document, with its statistics.
- 04
Relationship management
We handle outreach, negotiation and contracting with the advocates.
- 05
Production and publishing
We validate the content with you and follow every publication.
- 06
Wrap-up
One report on the results obtained, one on the visibility generated, reach and EMV.
The dashboard
Real-time steering
You follow every campaign in real time from your dashboard: leads generated, meetings booked, opportunities detected, response rate, conversion rate. Your data flows straight into your CRM — HubSpot, Salesforce or another — so your sales team never re-enters anything.
Explore the platformEnhanced programme
Going further on acquisition
For companies that want to maximise lead volume, we add an acquisition layer that extends the visibility created by advocates, with retargeting on the professionals actually exposed to your content.
Detection
Our models analyse public data — posts, comments, likes, content — to identify professionals genuinely interested in your topic.
Outreach
First messages are written and sent, then replies are handled as they come in.
Human follow-up
Prospects who do not reply are called by a member of the team.
Meeting
The meeting is booked in your sales rep's calendar, with the full conversation context.
Part of it is handled by artificial intelligence, part of it by humans — and the combination of the two is what drives the conversion rate.
They trust us
Let's spend twenty minutes on your challenges
We look together at your topics, your target and the legitimate advocates in your market.