The network
More than 10,000 advocates across Europe
Including 5,000 in France. Recognised executives, experts and consultants, active on LinkedIn and Instagram, in the B2B verticals that matter to you.
Selection
How we verify legitimacy
Legitimacy on the topic
The advocate works in the field they talk about. We check their track record, past posts and the consistency of their message over twelve months.
Audience quality
We analyse audience composition — sectors, job functions and seniority — to confirm it matches your target.
Real engagement
Substantive comments, discussions in threads, shares by peers: qualitative engagement matters more than raw reaction volume.
Editorial independence
The advocate keeps their own voice. We frame the topic, never the tone — that is what makes the post credible.
Portraits
What a B2B advocate looks like
Ghyslain Morvan
194,000 followers
Corporate catering, inclusion
Le Journal de la Supply Chain
66,000 followers
Digital supply chain
Frédéric Thielen
2,400 views, 31 reactions on his latest post
Leadership and entrepreneurship