From views to meetings: the LinkedIn conversion chain

The five steps of the conversion chain

Between a post seen 50,000 times and a signed meeting, there are five steps:

• Visibility: the post reaches the advocate's network and beyond.
• Engagement: targets react, comment and ask questions.
• Intent: some ask for a resource, a demo or a conversation.
• Qualification: the contact is checked (role, company, need).
• Meeting: it is handed to your sales team.

Comments: the strongest intent signal

On LinkedIn, a comment asking a specific question is worth far more than a like. That is where you spot the people genuinely facing the problem discussed — and where you need to respond quickly.

Speed of follow-up

A lead contacted within the hour converts far better than one called back three days later. That is why our platform automatically pushes qualified contacts into your CRM (HubSpot, Salesforce) with the context of the conversation.

Measuring what matters

Views, leads, meetings, conversion rate: every campaign is tracked end to end. Across our campaigns, we have generated more than 2,500 leads with a 24% conversion rate.